Compare the free plans, pricing models, sending limits and ecommerce features of Brevo, Klaviyo, Mailchimp, Omnisend, MailerLite, Campaigner and GetResponse. Hide columns you don’t need and enter your contact count for a quick note.
| Feature | Brevo | Klaviyo | Mailchimp | Omnisend | MailerLite | Campaigner | GetResponse |
|---|---|---|---|---|---|---|---|
| Free plan | Yes: 300 emails/day, up to 100K contacts | Yes: 250 active profiles, 500 email sends/month | Yes: under 250 contacts; max 500 sends/month or 250/day | Yes: 250 contacts, 500 emails/month | Yes: 250 subscribers, 2,500 emails/month | No: 30-day full-feature trial | See vendor |
| What you pay for | Mainly email volume (plans from 5,000 emails/month) | Active profiles | Contacts, with a monthly send limit | Contacts (billable contacts) | Subscribers | Contacts | List size (unlimited sends) |
| Paid plan names | Starter, Standard, Professional, Enterprise | Email; Email and SMS tiers | Essentials, Standard, Premium | Standard, Pro | Comfort, Power | Essentials, Advanced | Starter, Marketer, Creator |
| Paid sending limits | Set by the plan’s email volume | See vendor | Essentials 10×, Standard 12×, Premium 15× contacts per month | Standard 12× list size; Pro unlimited (fair use) | Power: unlimited monthly emails | See vendor | Unlimited monthly sends |
| Entry paid price (USD) | From $9/month (Starter) | See vendor (by profiles) | See vendor (by contacts; promos vary) | Standard from $16/month, Pro from $59/month | Comfort from $12/month, Power from $25/month | Essentials $14, Advanced $35 (1,000 contacts) | Starter $19, Marketer $59 (monthly, 1,000 contacts) |
| SMS | Yes, credits (all plans) | Yes ($5 of mobile messages on free plan) | Add-on on paid plans, select countries | Yes, from $0.007/SMS (US high volume) | See vendor | See vendor | See vendor |
| Automation | Workflows on all plans; limited to 2,000 contacts on Free/Starter | Flows on all plans | Up to 4 flow steps on Essentials; up to 200 flows on Standard/Premium | Pre-built ecommerce workflows on all plans | Automations on Free; unlimited on Power | Workflows on Advanced | 1 custom workflow on Starter; unlimited on Marketer |
| Abandoned cart | All plans | Yes | See vendor | Yes | See vendor | Yes (Advanced) | Marketer and Creator |
| Shopify & WooCommerce | Official apps/plugins (see vendor) | Integrations listed (350+) | 300+ integrations | Native integrations (305+ total) | Shopify and WooCommerce integrations | Shopify, WooCommerce, BigCommerce plugins | See vendor |
Which one fits which store
There's no single best tool. Brevo usually costs least for large lists because it charges by emails sent, and it includes SMS on every plan. Klaviyo suits data-heavy Shopify brands that will use deep segments and analytics. Omnisend is the quickest route to ecommerce email plus SMS. MailerLite is the simplest and cheapest for newsletters. Campaigner suits marketers who want multivariate testing and conditional content, GetResponse suits stores that also run webinars or landing pages, and Mailchimp is a familiar option for small lists. Read the full picks by store type.
How it works
Every cell comes from the vendor's official pricing page, checked on 20 October 2026. When a price was not clearly shown as text on the page, we wrote "see vendor" instead of guessing. Store Marketing Hub is not affiliated with any of these vendors.
Related: Brevo vs Klaviyo vs Mailchimp vs Omnisend, Omnisend vs Klaviyo, MailerLite vs Brevo and Klaviyo alternatives.
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